--- title: "How the Union Analyzed Its Loss at Amazon" description: "" url: "https://wimlaw.com/publications/newsletters/how-union-analyzed-amazon" date: "2026-06-04T01:24:18+00:00" language: "en-US" --- # How the Union Analyzed Its Loss at Amazon Written on June 15, 2021. *Tag(s):* [June 2021 Newsletter](https://wimlaw.com/index.php?option=com_tags&view=tag&id%5B0%5D=125:june-2021-newsletter) The 71% to 29% loss by the union campaign at Amazon in Bessemer, Alabama, is the most well-publicized and significant union election of the decade. The union brought in outside groups to show their strength and solidarity, including churches, the NFL Players' Association, Black Lives Matter organizers, and national celebrities including Senator Bernie Sanders and Danny Glover, and showed a video from President Biden encouraging their organization. The video from President Biden is likely to be used by union organizers in all future union campaigns. Wimberly Lawson has an analysis of this election that is available for free from the firm by emailing [jww@wimlaw.com.](mailto:jww@wimlaw.com.) This is part of our June 2021 Newsletter. 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